Plush

We love our wine, but lately it just isn’t loving us back. Like many people, we’re drinking more mindfully, but we still crave our relaxation rituals. It seems there are more options than ever—edibles, THC spirits and seltzers, “functional” beverages, “social tonics”—but few good choices: let’s face it, they’re things we’d consume strictly for effect, not flavor. Structure, complexity, sensations…nothing captures us the way a glass of cabernet or chenin can. So, rather than settle for less, we set out to create a wine-alternative drinkable that is more than a mere substitute; it’s a pleasure, enhancing all the ways you like to unwind. 

Like an edible, but liquid–a hemp Delta-9 THC-infused beverage. You control how much you consume; the standard serving size is 187.5ml, or ¼ of a bottle, delivering 2.5mg of hemp-derived THC per serving. Drinkables employ a water-soluble THC solution and enter your bloodstream faster than an edible, which use oil-soluble THC compounds.

Wine alternatives are nonalcoholic and made from juices, teas, and essences that are composed to deliver an acidity, complexity, and mouthfeel similar to that of wine. They are different from de-alcoholized wines, which are made from grapes the usual way and put through an extractive process that eliminates almost all of the alcohol.

Like a glass of cabernet or a can of lager, one serving is enough to take the edge off without dulling. Every person’s response will be unique, but in general, you will feel a float 15–20 minutes after consuming. If you’re new to THC, take it slow to gauge your tolerance. Want more? Additional servings will intensify the feeling. Read the label carefully for instructions, warnings, and contraindications.